Film production brings economic boost

Socorro is experiencing a cinematic revival as a new road-trip film is being shot across various local sites, bringing with it a wave of economic activity and community engagement.

Jim Burleson, a Socorro resident and producer for the film, said the production is injecting at least half a million dollars into the local economy.

“We’ve got rooms booked at every hotel in town,” Burleson said. “Restaurants are busy, stores are seeing more foot traffic, and we’re hiring local crew and extras.”

The film, which follows two characters on a cross-country journey ending in New Mexico, utilizes locations such as the historic Valverde Hotel, local homes, and a warehouse repurposed as a boxing gym. The production even involved youth from a local boxing club, giving them a chance to participate in the filming and meet cast members.

Burleson, who also serves as the line producer, oversees all spending and hiring for the project.

“Every dollar spent crosses my desk,” he said. “We’re making sure the money is spread around town.”

This isn’t Burleson’s first production in Socorro. He previously produced Letters at Christmas which was also filmed locally.

His efforts have helped establish Socorro as a viable alternative to larger filming hubs like Albuquerque, which he said have become prohibitively expensive and less welcoming to independent productions.

“We’re training up film crew from Socorro,” Burleson added. “Five of our sixty crew members are locals, and we’re working to increase that number.”

The film’s presence is also attracting the attention of other producers. Burleson revealed that another major production is in the works, contingent on the success and cost-efficiency of the current film.

“Hollywood producers compare quotes from different states,” he explained. “If our numbers and locations make sense, they come here.”

While the cast includes notable names, Burleson emphasized the importance of keeping some details under wraps due to marketing plans. However, the film’s listing on the New Mexico State Film Office website confirms its legitimacy and growing interest.

As filming continues, Socorro residents are enjoying the buzz.

“Locals are seeing stars in their favorite restaurants,” Burleson said. “It’s exciting for the community and great for business.”

The production is scheduled to wrap by November 19, with hopes that its success will pave the way for more films and more economic opportunities in Socorro.